{"id":3,"date":"2026-09-05T07:37:07","date_gmt":"2026-09-05T07:37:07","guid":{"rendered":"https:\/\/blacklabelfragrance.com\/?page_id=3"},"modified":"2026-09-08T10:02:14","modified_gmt":"2026-09-08T10:02:14","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/blacklabelfragrance.com\/?page_id=3","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p><strong>Last updated:<\/strong> September 1, 2026<\/p>\n<p>Black Label Fragrance operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the &#8220;Services&#8221;). Our online store runs on WordPress with WooCommerce, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.<\/p>\n<p>Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.<\/p>\n<h2>Personal Information We Collect or Process<\/h2>\n<p>When we use the term &#8220;personal information,&#8221; we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:<\/p>\n<ul>\n<li><strong>Contact details<\/strong> including your name, address, billing address, shipping address, phone number, and email address.<\/li>\n<li><strong>Financial information<\/strong> including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.<\/li>\n<li><strong>Account information<\/strong> including your username, password, security questions, preferences and settings.<\/li>\n<li><strong>Transaction information<\/strong> including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.<\/li>\n<li><strong>Communications with us<\/strong> including the information you include in communications with us, for example, when sending a customer support inquiry.<\/li>\n<li><strong>Device information<\/strong> including information about your device, browser, or network connection, your IP address, and other unique identifiers.<\/li>\n<li><strong>Usage information<\/strong> including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.<\/li>\n<\/ul>\n<h2>Personal Information Sources<\/h2>\n<p>We may collect personal information from the following sources:<\/p>\n<ul>\n<li><strong>Directly from you<\/strong> including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.<\/li>\n<li><strong>Automatically through the Services<\/strong> including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.<\/li>\n<li><strong>From our service providers<\/strong> including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.<\/li>\n<li><strong>From our partners or other third parties.<\/strong><\/li>\n<\/ul>\n<h2>How We Use Your Personal Information<\/h2>\n<p>Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:<\/p>\n<ul>\n<li><strong>Provide, Tailor, and Improve the Services.<\/strong> We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and manage your account, to arrange for shipping, to facilitate returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you.<\/li>\n<li><strong>Marketing and Advertising.<\/strong> We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites.<\/li>\n<li><strong>Security and Fraud Prevention.<\/strong> We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you register an account, you are responsible for keeping your account credentials safe.<\/li>\n<li><strong>Communicating with You.<\/strong> We use your personal information to provide you with customer support and maintain our business relationship with you.<\/li>\n<li><strong>Legal Reasons.<\/strong> We use your personal information to comply with applicable law or respond to valid legal process, and to enforce or investigate potential violations of our terms or policies.<\/li>\n<\/ul>\n<h2>How We Disclose Personal Information<\/h2>\n<p>In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:<\/p>\n<ul>\n<li>With our payment processor and other vendors and third parties who perform services on our behalf (e.g. website hosting, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).<\/li>\n<li>With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising purposes.<\/li>\n<li>When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.<\/li>\n<li>With our affiliates or otherwise within our corporate group.<\/li>\n<li>In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.<\/li>\n<\/ul>\n<h2>Website Hosting and Payment Processing<\/h2>\n<p>Our website is hosted on WordPress and our online store runs on WooCommerce, which enable us to provide and improve the Services for you. Payments are processed by our third-party payment processor, which receives the payment information necessary to complete your transaction. Information you submit to the Services may be transmitted to and shared with these service providers, including in countries other than where you reside, in order to provide and improve the Services for you.<\/p>\n<h2>Third Party Websites and Links<\/h2>\n<p>The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.<\/p>\n<h2>Children&#8217;s Data<\/h2>\n<p>The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we &#8220;share&#8221; or &#8220;sell&#8221; (as those terms are defined in applicable law) personal information of individuals under 16 years of age.<\/p>\n<h2>Security and Retention of Your Information<\/h2>\n<p>No security measures are perfect or impenetrable, and we cannot guarantee &#8220;perfect security.&#8221; Any information you send to us may not be secure while in transit; we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.<\/p>\n<h2>Your Rights and Choices<\/h2>\n<p>Depending on where you live, you may have some or all of the following rights in relation to your personal information, though these rights are not absolute and may apply only in certain circumstances:<\/p>\n<ul>\n<li><strong>Right to Access \/ Know<\/strong> \u2014 request access to personal information we hold about you.<\/li>\n<li><strong>Right to Delete<\/strong> \u2014 request that we delete personal information we maintain about you.<\/li>\n<li><strong>Right to Correct<\/strong> \u2014 request that we correct inaccurate personal information we maintain about you.<\/li>\n<li><strong>Right of Portability<\/strong> \u2014 receive a copy of your personal information and request that we transfer it to a third party, in certain circumstances.<\/li>\n<li><strong>Right to Opt Out of Targeted Advertising<\/strong> \u2014 depending on where you reside, you may have a right to opt out of the &#8220;sale&#8221; or &#8220;share&#8221; of your personal information, or of processing for targeted advertising.<\/li>\n<li><strong>Managing Communication Preferences<\/strong> \u2014 you may opt out of promotional emails at any time using the unsubscribe link. We may still send non-promotional emails, such as those about your account or orders.<\/li>\n<\/ul>\n<p>If you reside in the UK or European Economic Area, subject to exceptions and limitations under local law, you may also have the right to object to or restrict certain processing, and to withdraw consent where processing is based on consent.<\/p>\n<p>You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. You may designate an authorized agent to make a request on your behalf, subject to proof of authorization.<\/p>\n<h2>Complaints<\/h2>\n<p>If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.<\/p>\n<h2>International Transfers<\/h2>\n<p>We may transfer, store, and process your personal information outside the country you live in. If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission&#8217;s Standard Contractual Clauses, or equivalent mechanisms, unless the destination country has been determined to provide an adequate level of protection.<\/p>\n<h2>Changes to This Privacy Policy<\/h2>\n<p>We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the &#8220;Last updated&#8221; date.<\/p>\n<h2>Contact<\/h2>\n<p>Should you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of the rights described above, please email us at hello@blacklabelfragrance.com or contact us at 2612 Howard Loop, Salado TX 76571, United States.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: September 1, 2026 Black Label Fragrance operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the &#8220;Services&#8221;). Our online store runs on WordPress with WooCommerce, which enables us to provide the Services to you. 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